Neiman Marcus Discovers Another Credit Card
By Jill Jaracz
Up until last fall, Visa was everywhere you wanted to be--except at luxury retailer Neiman Marcus. The venerable upscale department store chain based in Dallas, Texas, was famous not only for its exclusive brands, but also for its long-standing policy of only accepting two credit cards: American Express or its own store-branded credit card. Customers who weren't lucky enough to have either one of those in your wallet, had to hope their pockets were deep enough to hold the cash needed to purchase luxury goods like a Prada handbag or Christian Louboutin shoes that women long for.
announced this week that The Neiman Marcus Group will now accept the card at its 42 Neiman Marcus stores across the United States and two Bergdorf Goodman stores in Manhattan. Discover is also accepted on the retailer's website. In addition, Discover cardholders will also be able to earn Discover Cashback Bonuses on every purchase they make at these two stores.
||However, last year, Neiman Marcus changed its tune and adjusted its policy of accepting Visa and MasterCard for online purchases only. In November the retailer started taking the two popular cards in its stores, allowing customers to pay with Visa and MasterCard credit, debit and prepaid cards for their in store purchases.
The move to be more accepting in its payment options was customer-driven. "We listened to our customers and heard that they wanted more flexibility in their payment choices," said Karen Katz, president and CEO of Neiman Marcus, Inc., in a statement, when announcing the new options.
Now Neiman Marcus has decided to expand its credit card choices to include Discover. The credit card network
"We're pleased to welcome Neiman Marcus stores to the Discover network and provide additional payment options to their customers," said Michael Canady, vice president of strategic merchant relations at Discover, in a statement. "We know that Discover cardmembers are eager to use their cards at Neiman Marcus, given that our customers are some of the most affluent credit cardholders in the industry. Now they can start shopping and earn Cashback Bonus on every single purchase."
This announcement builds on the relationship that Discover has had with the Neiman Marcus Group. The retail company has accepted Discover cards at other stores under its parent umbrella, including Last Call, the company's chain of 31 clearance stores; Cusp, a line of boutique stores and an online store that offers contemporary fashions; Horchow, an online store for high-end home furnishings and accessories; and Neiman Marcus Direct, the company's direct marketing division.
In January, Neiman Marcus became a Discover Cashback Bonus partner. In the Discover Cashback Bonus program, cardholders can use the cash rewards they build up from using their credit card to purchase gift cards to a variety of retailers. They can also donate their rewards to a variety of charities. The Neiman Marcus partnership allowed Discover members to redeem their cash rewards for Neiman Marcus gift cards, usable at Neiman Marcus stores, NeimanMarcus.com, Last Call, Bergdorf Goodman, Cusp and Horchow.
"By adding Discover as another payment option, Neiman Marcus continues to give customers more flexibility and convenience at the point of sale," said Jim Gold, president, specialty retail, The Neiman Marcus Group, in a statement. "We are happy to open our Neiman Marcus stores to loyal Discover cardmembers so they can shop their favorite brands and earn more rewards." The addition of Discover means that consumers can use any of the four major credit card brands at Neiman Marcus stores. Neiman Marcus also accepts Diners Club on its retail website.
July 18, 2012